![]() ![]() The latest generation Nissan Frontier is also selling quite well. Toyota not only faces a new Chevy Colorado, but also the new GMC Canyon and the upcoming redesign of the Ford Ranger. Midsize Truck CompetitionĪt a Colorado drive event earlier this year, Chevy marketing and advertising manager Mike Macphee declared that “This truck has been designed to go head-to-head” with Tacoma. That underscores the intensity of the battle within the revitalized midsize pickup segment. Indeed, the automaker is widely expected to add an even more rugged model dubbed Trailhunter meant to take on the likes of the latest Chevrolet Colorado ZR2. It’s a more modern and flexible architecture that should expand on Tacoma’s already significant off-road capabilities. For one thing, it shifts to a downsized version of the TNGA-F architecture first introduced for the new Tundra - and used under the Sequoia and LX600. Whatever Toyota comes up with, it will power a very different Tacoma than buyers curfrently are used to. ![]() showrooms, almost all using conventional hybrid powertrains. During a media drive of the new 2023 Prius Prime last month, Toyota marketing VP Mike Tripp noted that the automaker will soon have 14 “electrified” products available in U.S. While Toyota has been slow to sign onto the EV bandwagon, it’s a big fan of “electrification” in the broader sense. Toyota has a variety of hybrid powertrains that could find their way into other Tacoma trims. Meanwhile, it’s uncertain whether the hybrid will be limited to just TRD Pro. ![]() A single-turbo version of Tundra’s iForce hybrid package is another possibility. Several options are being spotlighted, notably, the hybridized turbo-four found in both the Lexus RX500h and the new Toyota Crown where it makes as much as a still-impressive 366 horsepower. 2024 Toyota Tacoma silhouette teaser (photo/Toyota) 2024 Tacoma Powertrain: Several Options So, there’s plenty of speculation about what hybrid drive system is being readied for Tacoma. Those are solid numbers in a full-size truck, but probably overkill in a midsize model, even one as rugged as the TRD Pro highlighted in today’s teaser image. When Toyota launched the latest-generation Tundra for 2022, it was fitted with a twin-turbo V-6 displacing 3.5L paired with an electric drive system, the combined package punching out as much as 437 horsepower and 583 pound-feet of torque. “The best-selling midsize pick-up in America is all-new for 2024 with electrifying iForce Max performance,” the automaker said in a terse news release.īut, what that means is unclear. Toyota Is Hot for Hybridsīut the big news remains hidden under the hood where Tacoma is set to get a hybrid powertrain for the first time. It offered a few hints of what it will look like as it migrates to a new platform it will be sharing with the newest version of the full-size Toyota Tundra. While it’s not quite ready to pull off the wraps, the Japanese automaker dropped a teaser image of the 2024 Tacoma on Tuesday. Among other things, it will mark the first time the midsize powerhouse will be offered with a hybrid powertrain, dubbed iForce Max. To hold on as king of the hill, the Japanese automaker has an all-new Tacoma coming for 2024. market, but the Toyota Tacoma is facing some tough new competition. It’s been the bestselling midsize truck in the U.S. ![]()
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